Content is the key in both SEO and Social Media. What content marketing format is the best for each channel? Text, Videos, Audios, or Images?
Visuals perform best in social media. They help in capturing visitors’ attention in fast-moving social streams. On another hand, images & videos are the most shared content on the web. Posts with images generate the most likes and shares. Punchy, emotional headlines work well.
Long-form text performs best in search. The average page that ranks high in Google has 1500+ words. That’s a good reason why Google loves Wikipedia’s detailed articles.