The Umbrella of Search Engines Tactics

Increase your company’s website visibility on search engines
SEM has become a crucial part to a company’s marketing strategy — the majority of new visitors to a website find it from a search on Google. This presents an opportunity for manufacturers — buyers are researching you online and since they enter search queries with the intent of finding information, they are in the right position to receive marketing messages (but make sure you content connects with them or else they simply won’t click!)
Search engine optimization (SEO)
pay-per-click (PPC)