When guests come to your home, do you want to make a good first impression? You wouldn’t invite people to dinner with a messy house and then not feed them, would you? The same should apply to your website. Like your home is your website.
To start improving your website, first, you should know that we have many types of improvements to help us:
6 Tips to Improve website design
So much of today’s business is conducted online. From shopping to marketing, to communicating with providers, people depend on the Internet to help them perform everyday tasks. Without a website, businesses, blogs, and brands are destined for failure. You have about 5-seconds (give or take) to let your website visitors know what your company or brand is and what they do. Is your website easy to navigate? Is the layout of your pricing easy to see and understand? Do you have a high bounce rate? It may be time to improve website design.
1/ Have a plan
You need to map out your buyer’s journey from the first time they visit your website to the moment they become a customer. What pages are they going to view, what content are they going to read, and what offers are they going to convert on? Understanding this will help you design a site and to improve your client impression.
ERA Solutions will help you to create your unique plan
2/ Design your website
In this step, you should think as a user, not a producer or owner. You want to design your website for the next step, not the final step. It’s all about answering the right questions in the right order. This might be where context comes into play. Take what you already know about your current customers (or even interview them) and research how they went from a visitor to a customer.
Check here the best websites designed by ERA Solutions
3/ Make sure your website is a responsive and friendly mobile user
In March 2019 – we marked the number of internet users at 4.346 billion, and by the end of 2019, the number of mobile phone users was forecast to reach 4.68 billion. So, if you have your website, you have probably created a responsive version of it by now—if you haven’t, it’s high time that you do. A responsive design will do wonders for your website regarding SEO and help you position yourself higher in SERPs.
4/ Design and use easy navigation
One of the most important elements of website design is navigation. Navigation is just what it sounds like – how someone moves around on your website. If your site lacks effective navigation, it is not going to work for your business the way you need it to.
Website visitors typically want to know three things during their visit to your site: ‘Where am I?’, ‘Where have I been?’ and ‘Where else can I go?’ By visibly demonstrating these answers within your navigational structure. Easy navigation allows visitors to explore your site and learn about your products or services, giving them confidence in your brand. If a visitor can navigate your website with ease, chances of him exiting your site immediately are less. Don’t forget to add your logo to the website navigation, and here you can see the best designs of navigation created by ERA Solutions
5/ Add a clear call to action button
A call-to-action, or CTA, prompts users to perform a certain action or visit a specific page. Typically, there are seven types of CTAs and each of these serves the same purpose through different methods: to increase visibility and raise profit margins. When used correctly and effectively, a CTA enhances a site and improves business.
6/ Use color theory to your advantage
Choosing the right colors for the design of your website is crucial for your online success. Colors can be your most powerful tool to gain a reaction from your targeted audience.